Microsoft answered the Google-YouTube Deal by striking a deal with Blinkx. While it is not a complete takeover, unlike that of the Google-YouTube Deal, Blinkx will license its software technology to Microsoft. Blinkx will also power some part of MSN and Live.com (which is interestingly like Google, by the way — layout and everything minus the relevance of the ads) thus enabling video search capabilities to the existing sites.
Blinkx is an innovative video search engine that could potentially stem out to be the leader in video search technology.
Like all the emerging video search engines, Blinkx’s video index includes sites ranging from YouTube, BBC News, Sky News, Fox and many other sites. The company already boasts six million hours of audio, video and TV programming in its index.
What is interesting about this deal is that Lycos had the same deal with Blinkx back in August. Lycos is trying to re-inevent itself as a broadband internet destination. (By the way, Lycos also expanded the size of their free mail to 3Gb and re-created their site.) So I guess they have themselves a competption using the exact same technology.
So, which site/s will come out better and as the market favorite? I guess we’ll find out pretty soon. 😀